WhatsApp Business API
Put your brand on WhatsApp the official way — a Meta-verified Green Tick account with approved broadcast templates, native WhatsApp Flows, catalog commerce, and a shared team inbox synced straight to your CRM.
WALOOP WhatsApp API
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What is the WhatsApp Business API?
The WhatsApp Business API is Meta's official, verified channel for enterprises — built for scale, compliance, and trust, not the consumer app. WALOOP sets up, verifies, and runs the whole account for you.
Meta-Verified Green Tick
Complete Meta Business Verification and earn the official Green Tick badge, so customers know they're messaging the real, authenticated brand.
Approved Broadcast Templates
Send bulk notifications, offers, and alerts using message templates reviewed and approved by Meta — fully compliant at any volume.
Native WhatsApp Flows
Collect structured information with multi-step forms that open and submit entirely inside the chat window — no redirect to an external page.
Commerce & Catalog Messaging
Showcase your product catalog and let customers browse, select, and check out without ever leaving the conversation.
Shared Team Inbox
One business number, one shared inbox — your whole team collaborates on conversations with assignment, notes, and status tracking.
CRM Sync
Every conversation, contact, and outcome flows into your CRM automatically, keeping sales and support on the same source of truth.
Enterprise-Grade Trust
Built on official Meta infrastructure with end-to-end delivery guarantees, so the channel holds up to enterprise compliance standards.
Built to Scale
From thousands to millions of conversations a month, the same account scales without changing your workflow or number.
Everything your official WhatsApp channel needs
A complete toolkit for verified messaging, broadcast campaigns, commerce, and team collaboration on WhatsApp.
Meta Business Verification
WALOOP manages your end-to-end Meta Business Verification and Official Business Account (Green Tick) application.
Green Tick · Meta Verified · Managed Setup
Message Template Management
Create, submit, and version message templates with Meta approval tracking built right into the dashboard.
Templates · Approval Tracking · Versioning
Broadcast Campaigns
Segment your audience and send approved template broadcasts at scale, with delivery and read analytics per send.
Segmentation · Bulk Send · Analytics
WhatsApp Flows Builder
Design multi-step, native in-chat forms for lead capture, bookings, surveys, and onboarding with a drag-and-drop builder.
No-Code · Multi-Step · In-Chat
Product Catalog & Commerce
Sync your product catalog and let customers browse, add to cart, and pay directly inside the WhatsApp conversation.
Catalog Sync · Cart · In-Chat Checkout
Shared Team Inbox
Every conversation lands in one collaborative inbox, so agents never duplicate replies or lose context on a thread.
Unified Inbox · Collaboration · Threading
Agent Assignment & Routing
Route incoming chats to the right team or agent automatically based on rules, load, or customer intent.
Auto-Routing · Load Balancing · Rules
CRM & Helpdesk Sync
Two-way sync keeps contacts, conversation history, and ticket status aligned across your CRM and helpdesk tools.
Two-Way Sync · CRM · Helpdesk
Rich Media Messaging
Send images, videos, PDFs, location pins, and voice notes alongside text for a richer conversation experience.
Images · Documents · Location
Interactive Buttons & Lists
Turn replies into quick-reply buttons and list menus that guide customers to a resolution in fewer taps.
Quick Replies · List Menus · Guided UX
Delivery & Engagement Analytics
Track sent, delivered, read, and reply rates for every template and campaign in a single live dashboard.
Delivery Rate · Read Rate · Live Dashboard
Developer API & Webhooks
Trigger messages and receive real-time events programmatically to plug WhatsApp into any internal system.
REST API · Webhooks · Real-Time
From verification to conversation in five steps
WALOOP handles the official setup so your team can focus on the conversation, not the compliance paperwork.
Apply for Meta Verification
WALOOP submits and manages your Meta Business Verification and Official Business Account application.
Design Templates & Flows
Build message templates and native WhatsApp Flows for the journeys your customers go through most often.
Connect Your Number
Register or migrate your existing business number to the WhatsApp Business API without changing your identity.
Launch Broadcasts & Commerce
Send approved broadcast campaigns and share your product catalog for browsing and checkout in-chat.
Manage in Shared Inbox
Your team replies from one shared inbox while every conversation and outcome syncs live to your CRM.
Trusted infrastructure for every customer-facing team
WALOOP WhatsApp Business API adapts its templates, Flows, and catalog setup to how each industry actually sells and supports.
Banking & Financial Services
Send verified account alerts, statements, and payment reminders through a Meta-authenticated channel customers trust.
Insurance
Deliver policy renewals, claim updates, and document collection through approved templates and in-chat Flows.
Retail & E-commerce
Broadcast offers, share catalogs, and let shoppers check out without leaving the WhatsApp conversation.
Real Estate
Share verified listings, brochures, and site-visit booking Flows directly with qualified buyers and renters.
Travel & Hospitality
Send booking confirmations, itinerary updates, and check-in Flows from an account guests recognize as official.
Healthcare
Deliver appointment reminders and reports through a verified channel that meets patient-communication expectations.
Education
Automate admissions updates, fee reminders, and counselling Flows for prospective and current students alike.
Logistics & Delivery
Push real-time shipment and delivery notifications through approved templates at any volume.
Automotive
Run service reminders, test-drive booking Flows, and new-launch broadcasts from one verified dealership number.
D2C & Food Brands
Turn broadcast campaigns and catalog messaging into a direct, verified sales channel on WhatsApp.
Why enterprises move to the official API
Brand Trust & Credibility
The Green Tick badge signals to every customer that they're talking to the verified, real business.
Scale Without Spam Risk
Approved templates let you broadcast at volume while staying fully within Meta's messaging policy.
Higher Engagement
WhatsApp messages routinely see far higher open and read rates than email or SMS.
Frictionless Data Capture
Native Flows collect structured information in-chat, without ever sending a customer to an external form.
Revenue Inside the Chat
Catalog and commerce messaging turn conversations into completed purchases without app-switching.
Unified Team Collaboration
A shared inbox keeps every agent working from the same conversation history, with nothing duplicated.
Single Source of Truth
CRM sync keeps sales, support, and marketing aligned on the same customer record automatically.
Enterprise-Grade Reliability
Official Meta infrastructure backs every message with strong delivery guarantees at any scale.
Connects with the tools you already run
CRM
Sync contacts, conversation history, and deal stages with HubSpot, Salesforce, or Zoho.
Helpdesk
Push and resolve support tickets directly from WhatsApp threads via Zendesk or Freshdesk.
Shopify & WooCommerce
Sync your storefront catalog and order status straight into WhatsApp commerce messaging.
Payment Gateways
Accept payments in-chat through supported gateways linked to your WhatsApp catalog checkout.
REST API
Send messages and receive delivery events programmatically from your own systems.
Webhooks
Fire real-time events to any endpoint the moment a message is sent, delivered, or read.
Zapier
Connect broadcasts and Flows to thousands of apps without writing a line of code.
Google Sheets
Feed broadcast lists and export campaign results straight to a spreadsheet.
Frequently Asked Questions
Everything you need to know before putting the official WhatsApp Business API to work for your brand.
The Green Tick is Meta's Official Business Account badge, granted after Meta Business Verification confirms your brand's identity. WALOOP manages the entire verification and application process for you.
Ready to Go Live with a Verified WhatsApp Channel?
Get your Meta Business Verification, Green Tick badge, and full WhatsApp Business API setup handled end to end — so your brand can broadcast, sell, and support at enterprise scale.