Privacy Policy

We collect information you provide directly, such as your name, business email, phone number, and company details when you request a demo, sign up for an account, or contact our team.

When you use our platform to send or receive messages and calls on behalf of your business, we process the message content, metadata, and delivery status necessary to operate the service — including data exchanged through the official WhatsApp Business API and other connected channels.

We also collect standard technical data (IP address, browser type, device information, and cookies) to keep the website and platform secure and functioning correctly.

We use collected information to provide, maintain, and improve the WALOOP platform; to respond to demo requests and support inquiries; to send account and service-related communications; and to meet our legal and compliance obligations, including applicable telecom regulations such as India's DLT framework.

We do not sell your personal information to third parties.

We share information with the messaging and infrastructure partners required to deliver our services — for example, Meta (for WhatsApp Business API), telecom carriers (for SMS and voice delivery), and CRM or analytics tools you choose to connect (such as Zoho, MoEngage, WebEngage, or CleverTap).

We may disclose information where required by law or to protect the rights, safety, and security of WALOOP, our customers, or the public.

We retain account and conversation data for as long as your account is active, or as needed to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements.

Depending on your location, you may have the right to access, correct, export, or delete your personal information. To exercise these rights, contact us using the details below.

We use industry-standard technical and organizational measures to protect information processed through our platform, including encryption in transit and access controls on production systems.

If you have questions about this Privacy Policy or how we handle your data, contact us at the email address listed on our Contact page.