RCS Business Messaging
Send branded, interactive messages that land natively in Android Messages — rich cards, swipeable carousels, and quick-reply buttons under a Google-verified sender badge, with automatic SMS fallback so no message ever goes undelivered.
WALOOP RCS Sender
VERIFIED · GOOGLE SENDER
Read Rate
CTR vs SMS
Live Activity
Order Update Carousel
Rich card · 4 items sent
OTP Verification
Authentication template
Flash Sale Card
SMS fallback triggered
What is RCS Business Messaging?
RCS (Rich Communication Services) is Google's official upgrade to SMS — it turns a plain text thread into a branded, app-like conversation that opens natively in Android Messages, with no download or opt-in app required from the recipient.
Google-Verified Sender
Every message carries your verified brand name and logo, so recipients see exactly who's messaging them and spoofed senders can't impersonate you.
Rich Cards & Carousels
Swap plain text for swipeable image carousels, product cards, and buttons that turn a message into a mini storefront.
Interactive Quick Replies
Tappable quick-reply and call-to-action buttons let customers respond, browse, or act without typing a single word.
Secure OTP Delivery
One-time passcodes and authentication codes arrive inside a verified, branded bubble that's far harder to spoof than SMS.
Automatic SMS Fallback
If a device or carrier doesn't support RCS, the message silently falls back to SMS so delivery is never blocked.
Higher Engagement
Rich, branded formatting consistently drives significantly higher click-through and read rates than plain-text SMS.
No App Install Needed
Messages open in the Android Messages app every recipient already has — there's nothing new to download or approve.
Built-In Read Receipts
Delivered, read, and typing indicators give you real visibility into how customers are engaging with every message.
Everything your RCS channel needs
A complete toolkit for sending rich, branded, and interactive messages at scale — with SMS always there as a safety net.
Verified Sender Profile
Your logo, brand name, and verification badge appear on every message, blocking impersonation and building trust.
Brand Logo · Verified Badge · Anti-Spoofing
Rich Cards
Combine images, titles, descriptions, and buttons into a single tappable card that looks like a native app screen.
Images · Buttons · App-Like
Swipeable Carousels
Showcase multiple products, offers, or steps in one message that recipients swipe through, no extra taps needed.
Multi-Item · Swipe · Catalog
Quick-Reply Buttons
Let customers reply with a single tap — confirm, cancel, or choose an option without typing anything.
One-Tap · Structured · Fast
Action Buttons
Trigger a call, open a map location, launch a URL, or add a calendar event directly from the message.
Call · Map · URL
OTP & Authentication
Deliver one-time passcodes and login verifications through a verified sender identity that's resistant to phishing.
OTP · 2FA · Verified
Automatic SMS Fallback
Unsupported devices and carriers automatically receive the SMS equivalent, so every send still reaches its recipient.
Failover · Zero Gap · Reliable
Capability Detection
The platform checks RCS support per device in real time and routes each message down the best available channel.
Real-Time · Smart Routing · Per-Device
Read Receipts & Typing Indicators
See delivered and read status plus live typing indicators for a true two-way conversational experience.
Delivered · Read · Typing
Template Builder
Design and preview rich cards, carousels, and button sets visually, then reuse approved templates across campaigns.
Drag & Drop · Preview · Reusable
Bulk Campaign Sending
Launch branded RCS campaigns to large audiences with scheduling, throttling, and delivery monitoring built in.
Scheduling · Throttling · Scale
Analytics Dashboard
Track delivery, read rate, click-through, and fallback rate for every campaign in one real-time reporting view.
CTR · Fallback Rate · Real-Time
From send to reply in five steps
Every RCS message is checked, formatted, and routed automatically, so a rich experience reaches every recipient one way or another.
Message Is Queued
A rich card, carousel, or text message is built and queued for delivery through the WALOOP platform.
Device Capability Checked
The platform checks in real time whether the recipient's device and carrier support RCS.
Rich Message Delivered
If RCS is supported, the branded card, carousel, or buttons render natively inside Android Messages.
SMS Fallback if Needed
If RCS isn't available, the message automatically falls back to standard SMS with no manual intervention.
Engagement Tracked
Delivery, read status, taps, and replies flow back into your dashboard in real time for every send.
Built for every brand that messages customers
WALOOP RCS adapts its card formats and workflows to the way each industry actually reaches its customers.
E-commerce
Send shoppable carousels, order updates, and delivery tracking cards that look like a native storefront.
Banking & Finance
Deliver verified OTPs, transaction alerts, and statement links through a trusted, spoof-resistant sender.
Logistics & Delivery
Share real-time shipment cards with maps, tracking links, and delivery-window action buttons.
Travel & Hospitality
Send booking confirmations, boarding cards, and itinerary carousels recipients can tap through instantly.
Healthcare
Deliver appointment reminders and verified health notices with one-tap confirm or reschedule buttons.
Real Estate
Showcase property listings as swipeable carousels with photos, pricing, and a tap-to-call agent button.
Education
Send admissions updates, fee reminders, and event cards with verified branding parents can trust.
Insurance
Deliver policy renewals, claim status cards, and verified authentication messages that resist phishing.
Food & QSR
Send order confirmations, loyalty offers, and menu carousels that drive customers straight to reorder.
Customer Support
Escalate support tickets into rich, interactive conversations with quick-reply resolution options.
Why brands are upgrading from SMS to RCS
Verified Brand Identity
A Google-verified badge builds trust and blocks impersonation on every message.
Higher Click-Through
Rich cards and buttons routinely drive far higher CTR than plain-text SMS.
Zero Delivery Gaps
Automatic SMS fallback means every message still reaches unsupported devices.
App-Like Experience
Carousels, images, and buttons give customers a native, on-brand experience with no install.
Stronger Security
Verified sender identity makes OTPs and alerts far more resistant to phishing and spoofing.
Real Engagement Visibility
Read receipts and typing indicators show exactly how customers interact with each send.
Better Cost Efficiency
Higher engagement per message improves the return on every campaign compared to plain SMS.
Simple Migration
Existing SMS workflows upgrade to RCS with automatic fallback, so nothing breaks in transition.
Connects with the tools you already run
Run RCS and WhatsApp campaigns side by side from a single unified messaging workspace.
CRM
Sync delivery, read, and reply data with HubSpot, Salesforce, or Zoho automatically.
REST API
Send rich cards, carousels, and OTPs programmatically from your own systems.
Webhooks
Fire real-time events to any endpoint the moment a message is delivered or read.
Zapier
Trigger RCS sends from thousands of connected apps without writing code.
E-commerce Platforms
Push order and shipping updates as rich cards straight from Shopify, WooCommerce, or your store.
Marketing Automation
Add RCS as a channel inside your existing lifecycle and campaign automation flows.
Analytics Tools
Export delivery, read, and CTR data to your BI dashboards for deeper reporting.
Frequently Asked Questions
Everything you need to know before adding RCS Business Messaging to your channel mix.
RCS (Rich Communication Services) is Google's official upgrade to SMS. It lets businesses send branded, interactive messages — rich cards, carousels, and buttons — natively inside the Android Messages app, with no separate app install required.
Ready to Upgrade From SMS to RCS?
Give customers a branded, interactive messaging experience with a Google-verified sender badge and automatic SMS fallback — so every message lands, rich or plain.