Webhook Engine
Push every platform event — message delivered, call ended, payment completed, campaign triggered — to any HTTP endpoint the instant it happens, with sub-100ms dispatch, automatic retries, and full delivery observability.
WALOOP Webhook Engine
LIVE · EVENT STREAM
Avg Dispatch Latency
Delivery Success Rate
Live Event Stream
message.delivered → WhatsApp
endpoint: /hooks/messages
call.ended → Voice
endpoint: /hooks/calls
payment.completed → Billing
endpoint: /hooks/payments
What is the WALOOP Webhook Engine?
The Webhook Engine is a real-time event delivery system that listens for every event across WhatsApp, SMS, RCS, Voice, and Payments, and pushes it to the HTTP endpoints you configure — instantly, reliably, and with cryptographic proof of origin.
Sub-100ms Dispatch
Events are captured and pushed to your endpoint in under 100 milliseconds on average, so your systems stay in sync in real time.
Intelligent Retries
Failed deliveries are retried automatically on an exponential backoff schedule, with no manual intervention required.
Dead-Letter Queues
Events that exhaust every retry attempt land in a dead-letter queue instead of vanishing, ready for inspection or replay.
HMAC-Signed Payloads
Every request is signed with HMAC-SHA256 so your endpoint can verify it genuinely came from WALOOP before processing it.
Granular Event Filtering
Subscribe to exactly the event types you care about — down to a single event name per endpoint — and ignore the rest.
Fan-Out Delivery
Route a single event to multiple endpoints simultaneously, so billing, analytics, and CRM systems all stay current together.
Full Observability
Watch every dispatch in a live event stream, inspect historical logs, and track P50/P95/P99 latency in one dashboard.
Deploy Your Way
Integrate over our managed REST API or self-host the dispatcher on your own Docker or Kubernetes infrastructure.
Everything your event pipeline needs
A production-grade delivery layer for every event your platform generates, built for engineering teams who need reliability by default.
Real-Time Dispatch
Events fire the moment they occur, with average end-to-end dispatch latency under 100ms across regions.
<100ms · Real-Time · Low Latency
Exponential Backoff Retries
Delivery failures are retried on an increasing backoff schedule, protecting your endpoint from retry storms during downtime.
Backoff · Auto-Retry · Resilient
Dead-Letter Queues
Undeliverable events are captured in a durable queue rather than dropped, so nothing is lost during an outage.
DLQ · No Data Loss · Durable
One-Click Event Replay
Resend any historical event — or an entire failed batch — to a live or newly fixed endpoint in a single click.
Replay · Batch Resend · Debug
HMAC-SHA256 Signing
Every payload is signed with a per-endpoint secret so you can verify authenticity before trusting the request.
HMAC-SHA256 · Signed · Verified
IP Allowlisting
Restrict inbound configuration and outbound dispatch to approved IP ranges for an added layer of network security.
Allowlist · Network Security · Access Control
Granular Subscriptions
Subscribe each endpoint to precise event types like message.delivered or rcs.read instead of receiving a firehose.
Event Types · Subscriptions · Precise
Multi-Endpoint Fan-Out
Deliver the same event to unlimited destinations in parallel, keeping every downstream system consistent.
Fan-Out · Parallel · Multi-Target
Live Event Stream
Watch events dispatch in real time from a live console, filterable by event type, endpoint, or delivery status.
Live View · Streaming · Console
Latency & Delivery Analytics
Track P50, P95, and P99 delivery latency alongside success and failure rates for every endpoint.
P50/P95/P99 · Analytics · SLA
Historical Delivery Logs
Every attempt, response code, and payload is logged and searchable, giving you a full audit trail on demand.
Audit Trail · Searchable · Logs
Self-Hosted Option
Run the dispatcher inside your own VPC with our Docker image or Kubernetes Helm chart for full data residency control.
Docker · Kubernetes · Self-Hosted
From platform event to your endpoint in five steps
Every event travels the same reliable path, from the moment it happens to a confirmed, logged delivery.
Event Occurs
A platform action fires an event — a message is delivered, a call ends, a payment completes.
Matched to Subscriptions
The engine checks which endpoints are subscribed to that event type and prepares each payload.
Signed and Dispatched
Each payload is signed with HMAC-SHA256 and pushed to every matching endpoint in parallel, in under 100ms.
Delivery Confirmed or Retried
A 2xx response marks the event delivered; anything else triggers an exponential-backoff retry automatically.
Logged and Replayable
The full attempt history is logged and visible in your dashboard, with one-click replay available at any time.
Built for every event-driven team
The Webhook Engine adapts to how each type of platform actually consumes real-time data.
E-commerce
Sync order confirmations, delivery updates, and payment events straight into your storefront and OMS in real time.
BFSI
Stream transaction and notification status into core banking and compliance systems with signed, auditable delivery.
SaaS Platforms
Give your customers real-time event feeds for the messaging and calling activity happening inside your product.
Logistics
Push delivery, dispatch, and shipment status events into fleet and warehouse systems the moment they happen.
Real Estate
Trigger lead-routing and follow-up workflows the instant a call ends or a message is read.
Healthcare
Feed appointment and communication events into patient systems with signed, verifiable delivery.
EdTech
Keep enrollment and communication platforms current with real-time student engagement events.
Marketing & CDPs
Stream campaign.triggered and engagement events directly into your customer data platform for instant segmentation.
Developer Platforms
Give internal and partner teams a single, reliable event bus instead of building custom polling for every integration.
Why engineering teams standardize on it
Real-Time by Default
Sub-100ms dispatch keeps downstream systems in sync without polling.
Nothing Gets Lost
Exponential backoff and dead-letter queues guarantee every event is delivered or captured.
Verifiable and Secure
HMAC-SHA256 signing and IP allowlisting keep every payload authenticated and trusted.
Precise Event Control
Granular subscriptions mean endpoints only receive the events they actually need.
Scales to Any Architecture
Fan-out delivery keeps unlimited downstream systems consistent from a single event.
Total Visibility
Live streams, historical logs, and latency percentiles remove the guesswork from debugging.
Fast Incident Recovery
One-click replay gets a downed endpoint back in sync in seconds, not hours.
Deployment Flexibility
Use the managed REST API or self-host on Docker and Kubernetes to meet any compliance need.
Fits directly into your stack
REST API
Register endpoints, manage subscriptions, and query delivery logs programmatically.
Docker
Run the self-hosted dispatcher as a container inside your own infrastructure.
Kubernetes
Deploy and scale the dispatcher with our official Helm chart for high-availability clusters.
Data Warehouses
Stream delivery logs and event history into your warehouse for long-term analysis.
Slack
Get real-time alerts for delivery failures and dead-letter events posted to your team channel.
CI/CD Pipelines
Trigger deployment and workflow automation directly from platform events.
CRM
Push message, call, and campaign events into HubSpot, Salesforce, or Zoho as they happen.
Observability Tools
Export latency and delivery metrics to your existing monitoring and alerting stack.
Frequently Asked Questions
Everything engineering teams ask before wiring up the WALOOP Webhook Engine.
Any platform event, including message.delivered, sms.sent, call.ended, rcs.read, payment.completed, and campaign.triggered, along with every other event WALOOP emits across channels.
Ready to Deliver Events in Real Time?
Wire up the WALOOP Webhook Engine to push every message, call, and payment event to your systems the instant it happens — with retries, signing, and full observability built in.